About
Your UGC Creator & Real-Life Mom Guide
Hi, I’m Deidre!
Content Creator.
Mom of Four Boys.
Real-Life Encourager.
I’m a UGC creator and lifestyle blogger who believes you don’t have to choose between being a present mom and building real income. Beauty, skincare, style, and a whole lot of laundry all live in the same life, and showing you how it actually works (not the filtered version) is what gets me out of bed every morning.
10+
Years Creating
250+
Clients Served
$1M+
Client Revenue Generated
4.9
Average Client Rating
My Story
I Didn’t Start Out Knowing Any of This
I started creating content from a spare corner of my house with a phone, a ring light, and a whole lot of hope. No roadmap, no mentor, and no idea how brands actually worked with creators. I made every mistake in the book: undercharged, said yes to everything, burned out, and more than once considered quitting entirely.
What turned things around wasn’t a viral video or a perfect posting schedule. It was learning how to treat my creativity like a real business, and building a life where my boys, my work, and my own well-being could coexist. That experience changed everything, and it’s why I share what I know here.
What my Clients Say
“Deidre brought such a calm, confident presence to the video. She made the product feel luxurious and trustworthy with her genuine delivery.”
Radiant Confidence
“Highly recommend!!! Great communicator, easy to work with, and quick to deliver. Will definitely be reaching out to Deidre for future collaborations.”
Custom Canvas Prints
“The video she made for us is one of the best-performing ads we’ve ever tested. The concept she came up with really works and we’d love to keep collaborating.”
Supersummary
Today I’ve had the privilege of partnering with over 200 brands across beauty, skincare, wellness, fashion, and mom lifestyle. What every one of those partnerships has in common is a real person behind the content, and that’s exactly what brands are looking for.
My content is grounded in honesty, good storytelling, and a deep respect for the woman on the other side of the screen. I don’t believe in cookie-cutter advice or advice from someone half my age. I’m 38, I’m a mom of four, and I’m sharing makeup, skincare, and style that actually works for real life at a real age.
Qualifications
What Qualifies Me
12+ years of content creation, a background in cosmetics sales and digital marketing, and real results with real brands.
Partnership
Diverse Brand Portfolio
200+ brand partnerships across beauty, skincare, wellness, fashion, and mom lifestyle. This is your proof of results, and it tells brands you know how to deliver.
Experience
Years in the Digital Space
12+ years of content creation experience. You were blogging long before UGC was a category, so you bring depth that newer creators don’t have.
background
Long Term Entrepreneurship
Former digital marketing agency owner with a cosmetics sales background. You understand the brand side: what marketers need, what converts, and how to speak the language of beauty products. That sets you apart from most creators.
The Journey
A Timeline of Where This All Started
2012
Launched My Blog
Started a blog to document newlywed life, my husbands baseball career, my career in event planning, and all we experienced.
2014
Pivoted to a Business
After years of just blogging for fun, I decided it was time to create a business out of it and leaned into fashion and style, found blogging groups and invested i my business.
2015
Joined the Influencer Space
Instagram was taking off so I decided to take my blog to influencing. I started creating content for my blog and content for Instagram which led to brand deals.
2016
Went Full-Time
Joined some agencies and became a project manager so I could learn the ins and outs of the space on both sides. I became fully immersed.
2020
Launched a Digital Agency
Opened The Collective with my business partner to manage brands’ online presence and help them grow in the growing digital world.
2022
200+ Clients & Counting
Became a UGC creator and stepped back into my own digital brand of creating content, managing my blog, and connecting with brands.
My Story is Just Beginning… and So is Yours!
What I Believe
What Guides My Content, My Partnerships, and My Motherhood
Real Over Polished
Your audience can spot a stiff, over-produced ad from a mile away. I create content that looks and feels like a real person using a product in real life, because that’s what builds trust and what actually converts. I’ll never promote something I wouldn’t put in my own cart.
Done is Better Than Perfect
Perfectionism is a creativity killer, especially when you’re juggling four kids and a never-ending to-do list. I’d rather show up consistently, learn from what lands, and keep improving than wait for the perfect lighting, the perfect outfit, or the perfect moment (spoiler: it doesn’t exist).
Real Age, Real Advice
Most beauty and style advice comes from someone who’s never had to think about fine lines, a school drop-off, or what actually works on a Tuesday morning with four kids in the house. I’m 38, and I share makeup, skincare, and style tips that are built for real life at a real age. No pretending, no filters on the truth, and nothing that requires an hour in front of the mirror.
You Are More Than Your Content
Numbers and income matter, but so does your life outside the camera. I measure success not just by views or paychecks, but by whether I’m still present for my boys and still love what I do at the end of a long week.
Off the Clock
A Few Things You Should Know About Me
Because the person behind the business matters just as much as the strategy.
Nighttime Person
I do my best work and my best thinking after a day spent being a Mom. I work in the breaks in the day and after my kids go to bed, but my work shines most after bedtime.
Boy Mom
I have four boys that are all within 6 years of each other. For as feminine as I am, it was bound to happen that my weekends would be spent at football games and “fighting bad guys”.
Fitness Instructor
I’ve found a passion for health and wellness as I’ve grown older and teach a handful of group exercise classes at the YMCA to keep my skills sharp.
Ready?
Let’s Create Something You’re Proud Of.
Explore my UGC services and brand partnership options, or reach out to see if we’re a great fit.
